7 Makeup Tips for Women Over 40

Proper skin prep is crucial for women over 40. Use a gentle cleanser with cool water and apply a firming moisturizer like Pause Well-Aging's Collagen Boosting Moisturizer. 

Don't Skip on Skin Prep

Select a foundation shade that enhances your skin tone, not one that makes it look flat. Opt for a formula like Chanel Ultra Le Teint Velvet for a matte finish 

Pick the Right Foundation

For concealing age spots or sun spots, use a cream base concealer that matches your foundation. Apply foundation first, then use a small brush to dab concealer on spots, blending it well with the foundation.

Use Concealer to Cover Up Spots

Choose cream eyeshadows over powders to avoid chalkiness. Try Chanel Ombre Première Laque for a glowing effect rather than sparkly.

Approach Shimmer Cautiously

Volumizing mascara can lift the eye area and enhance lashes. L'Oreal Paris Voluminous Original is a reliable option for thick, fluffy lashes that resist flaking.

Apply Mascara for an Instant Eye Lift

Use a creamy lip liner to outline and fill in your lips, which helps prevent lipstick from bleeding and extends its wear. Line slightly outside your lip edge to create a fuller appearance.

Prime Your Lips With a Liner

Well-groomed eyebrows can frame your face and make a big difference. Use a brow pencil or powder to fill in any sparse areas and shape your brows.

Define Your Brows